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One-Stop Brand Services and Strategic Risk Proposal


One-Stop Brand Services and Strategic Risk Proposal

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I. Interpretation of brand strategic risks

The strategic risks of a brand mainly refer to the brand’s IP (trademarks, patents and copyrights) and enterprise’s internal and external infringements and competitive risks. The countries of origin for all international enterprises that have entered or are planning to enter the Chinese market have sound and steady legal systems in respect of brands (trademarks, patents or copyrights). However, in the emerging Chinese market, these enterprises must forecast their brand strategic risks associated with marketing or production in China or expanding their brands in China, taking into consideration the differences in national situations and legislation.


II. Brand strategic risks – 3D dynamic investigation and analysis

China’s brand operation market is a 3D one consisted of online retail & wholesale, brick-and-mortar distribution markets (stores) and factories, attracting fair or unfair competing brand strategic risks from countries all over the world. IP (trademark, copyright and patent) infringements and various business risks appear one after another, and the 3D brand strategic risks are different each year and each period. To comprehensively analyze brand strategic risks for different time periods or years, QCAC will, at the beginning or end of each year, comprehensively provide authorized clients (enterprises) with a Report on the Dynamics of 3D Brand Strategic Risks in the Chinese Market.


III. Comprehensive protection proposals for brand strategic risks

QCAC can, depending on a client’s international (domestic) branding, tailor professional comprehensive analysis of brand strategic risks in the Chinese market and prepare an Annual Proposal for the Strategic Protection of Brand Strategic Risks, defining the strategic and tactical goals of risk management and control and ensuring close connection of any tactical protective action or investigation implemented by the client in China with the goal of strategic risk control.

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